V-TRANS FILM SCRIPT

The Past
Years ago, in 1947, a young India became part of a brave new world. Independence brought responsibility, and responsibility in turn the passion to toil. It was time to build a new nation from the remnants of the past.

Present Indian Economy
Today, India is the fourth largest economy in the world in terms of purchasing power parity. The country has emerged as the second fastest growing major economy in the world, after China. The industrial and service sectors have contributed a major part of this growth. The nation is growing with macroeconomic stability while the investment climate continues to inspire confidence.

Founder & History Fifty years ago one man, Shri. Kunverji K. Shah alongwith Shri. Vishanji K. Shah, Jagshi k Shah and others had a vision to face the challenges of a modern India. With an untraditional approach he decided to venture into a business most would refrain and began a transport company in 1958 called Vijay Transport. In early 50’s, He took up the challenge of sending the first ever truck to Kutchh and other such hard Tarrant that others would not dare. Since then the company grew in and as an integral part of India’s economic growth, with a singular reputation of being an Ethical, reliable, safe and excellent service Provider. Our founder, Mr. Shah left behind a legacy of vision and pioneering effort on the rolling wheels of fortune driving to new heights. As the nation grew to greatness and power, we grew along with it.

Group V
Today, we have evolved into an enterprise, Group V, a multi model integrated supply chain solutions provider with expertise developed over 5 decades of dynamic leadership, contemporary & techno-friendly without compromising on value & value based systems. A ISO 9001:2000 certified, IT enabled company, committed to creating excellence in the quality of our services through continues improvement of our productivity, by monitoring end to end process, through constant up gradation of technology.

3 Units
Group V offers services through its 3 specialized businesses, V-Trans, the freight management division offering surface transportation solutions by handling of general, heavy duty or volumetric cargo through surface movement is fully equipped to handle your bulk/FTL (full truck load)/LTL(Less Than Truck Load) movements from anywhere to anywhere. V-Xpress, Time-Bound, Door-to-Door safe deliveries based on integrated road, rail and air networks. V-Logis, Comprehensive Warehousing & Inventory Management solutions to manage the supply chain on a regional and national scale for medium and large organizations.

Operations
Group V has developed a strategic network of 9 regional terminals and 300 branches with a fleet strength of 500 containerized & non-containerized vehicles of different capacities operating on over 100 routes covering over THREE million kilometers per Month carrying approx. ONE million a month consignments weighing over 60,000 tons per month worth 10000crores a year. All of this with an efficiency level of 96% of on time delivery. Our network also comprises of over 5 lakh square feet of in-transit warehousing facilities. Most of our warehouses are located touching the national highways with raised platforms and multiple bays. These warehouses are equipped with the latest material handling equipments, Surveillance systems protect against pilferage and, are also well protected against fire, floods and pests.

Technology
At Group V, All our branches are now fully computerized and networked. You can log on to www.vtransgroup.com for online real-time tracking of your consignments. A customized ERP suite backend called e-Cargo makes it all possible. And what’s more, our Free Toll No 1800-22-01-80 connects you directly to our help desk for any business related, or operational related queries. The help desk offers solutions with the least of waiting time.

People
We at Group V believe that our people are our assets and those who live by values can deliver the best. We aim to nurture our people and value integrity, trust and commitment. We groom leaders and create opportunities for those who take “NexStep” of their careers and create their own future in the organization. We provide freedom to operate and facilitate the creation of culture of excellence and all round development of our employees.

Group V Advantage
The Group V advantage is dealing with 47 years of rich experience. V-Trans offers uniform services in 14 cities through its 225 branches and over 500 network partners with a strong dominance in the western, northern and southern regions with a fleet over 250 modern vehicles of all shapes and sizes designed to suit the needs of the customer with stand-by vehicles to meet exigencies. Containerized movement for high value shipments. Customized services with pick-up and delivers in remote areas with over 90 percent shipments delivered on time, V-Trans has achieved over 96% of the high standard set for its delivery schedule.

Clients
Over the last 5 decades, Group V has earned its credentials by servicing a wide spectrum of clients from industries as diverse as chemicals, pharmaceuticals, engineering and equipment, paints and oil, metal and steel, textiles and consumer goods.

End
We attribute 5 decades of success to making continuous efforts to provide consistent quality service availability for service-sensitive customers in virtually every transportation environment. That too with an unconditional commitment to our-core set of values of ethical business practices. As your preferred transport solutions provider, Group V will very much remain your competitive edge

BPO INDIA - JARDINE LLOYD THOMSON

Introduction – India Scenario
Emerging India is the world’s next economic power. A nation of great diversity and great skill.

As businesses evolve globally, organizations are transcending boundaries, customers and suppliers. So much so that even processes are going abroad.

India is a rapidly progressing nation and today it is the 4th largest economy in the world with the 2nd largest GDP among developing nations. The subcontinent is growing with macro economic stability and is in the process of integrating with the world economy. Over the last decade India has registered the fastest growth among major democracies.

Thriving on the challenges of a mew millennium, today India is a nation offering far beyond merely a low cost alternative. Among Microsoft’s three development centers one is located in India and Motorola was the first SEI CMMI level 6 organizations to enter the country. In this country, IT Engineering and Management Schools produce some of the finest talent globally. A fact that clearly indicates fundamental endemic knowledge and skill.

BPO India
With a large employable talent pool and good IT infrastructure India emerges, not surprisingly, as the preferred destination to off-shore. It all began with British Airways and American Express in 1992. The BPO industry took a big turn in 1997 when GE entered the country with a decidedly strong off-shore model. Now, a large financial services presence ensures availability of experienced talent, while graduate and postgraduate schools add close to 3, 000, 000 people to the eligible talent set. India is now a proven market for Business Process Off-shoring with over one million people and 15 years of experience.

Mumbai being the financial capital of the country it is the most exciting place to work for financial services professionals. Financial initiatives, on the other hand, bring welcome advantages such as a no tax period, technology backbone and IT enabled services (ITES).

Due to its inherent nature much would not be possible in the BPO industry without the technology in India. Thanks to cheap bandwidth India is ideal for off shore operations. Mumbai is the termination point for two global submarine cables coming from the Suez Canal and Japan. And to top it off, Microsoft has a different pricing mechanism for its products in India 60% of India’s global off-shore share originates from the USA, 25% from the UK and 15% from the rest of the globe. And the benefit to a company operating in India is a 40 – 50% cost saving. But is that sustainable? In terms of employment remuneration for BPO employees the market has witnessed a CAGR of 12-15%. In terms of technology, bandwidth costs have reduced by over 70% in the last 5 years while hardware costs have seen a 50% reduction. Lease rental on facilities have increased only marginally and fit-out costs have remained stable in the face of improving standards. A significant attraction for off-shoring here is the depreciating rupee against the pound. Increasing from Rs 67 in 2000 to Rs 83 to the pound in 2008, thereby improving cost competitiveness. Talent pool, cost deferential and quality ensures that India continues to dominate as the off-shore capital of the world.

Strong fundamentals make India virtually irresistible as an ideal off-shore destination. People, process and technology integrate perfectly here to bring about definite cost benefits. Furthermore continuous ongoing process improvement has absorbed six sigma methodologies to eliminate excessive processes making a much leaner, faster, more responsive organization.

JLT India – Simon Curtis & JLT Personnel
Simon Curtis: Simon Curtis from Jardine Lloyd Thomson came to India on a fact finding mission on the benefits of outsourcing for JLT.
Alphi: Technology is the backbone of a business outsourcing organization.
Mandeep: The facility of special economic zones in Mumbai is conducive to expanding BPO size and scale in the long rum for JLT.
Puneet: Let’s take a look at how work migrates from the U.K. to India?

A day in the life: Jardine Lloyd Thomson people not only do a great job but enjoy it too.

Duncan: Here’s what one of our client feels about us.

JLT Environment: A busy day at the office brings about the kind of results we are beginning to see. But through it all JLT people are still in touch with the world through the internet facility. Also, the cafeteria has a wide menu.

Simon Curtis: Simon has been exhaustive while here in India. The facts he discovered will lead to a deeper understanding of the issues involved.

RAJDHANI EXPRESS

Intro
V.O.L. – Hindi: Aaj ka Hindustani…

M.V.O. Begins: In step with the world!

India is as diverse as she is beautiful. For decades her generations have traveled the length and breath of the land on the lifeline of the nation, an endless road; the longest railroad in the world.

Northern Railways open their doors to advertisers
The Delhi area, comprising New Delhi, Delhi, Hazrat Nizamuddin and Delhi Sarai Rohilla stations, maintain more than 50 trains intensively on a daily basis. Among these are the twelve eminent pairs of the Rajdhani Express. They are intensively maintained here, where they originate: New Delhi and Hazrat Nizamuddin. For the average Indian and for those descendents of Indians born in far away lands, the Rajdhani Express holds a glint of magic, the majesty of passage, and the original romance of travel as it should have trickled into the modern world. It’s a story of opulence, a never-ending journey of time.

So many people, so many miles, so many expectations.
Super: From Dibrugarh/Guwahati in the east to Trivandrum/Chennai/Bangalore in the south.

The promise of adventure takes us all away from home. Makes strangers of us on long haul journeys touching such significant commercial hubs as Bhopal, Nagpur, Bangalore, Secunderabad and more. Popularity breeds consensus. The Rajdhani Express is teeming with mobile humanity across the nation everyday. Given the long attention span of these passengers, tremendous potential for advertising remained untapped until now. That and the need for upkeep under the strain of passing millions are primarily important to maintain passenger interfaces, cleanliness and excellent amenities.

Due to excessive utility, good quality exterior paint with high gloss value can be provided. And, newly developed procedures exist to upgrade amenities quickly in a mechanized fashion delivering high productivity and customer satisfaction.

Railways search for a suitable partner
The answer: a public private partnership between the railways and an advertiser. Wherein, the selected partner attains specific advertising rights in a particular train group of the partner’s preference. The rationale for the association in improving passenger interfaces is based on the fact that brand advertisers may like to associate their brand with a product to passengers' liking and also be perceived as an agency striving to improve passenger facilities. Additionally, depending on the life span of amenities, as indicated by the railways, the partner shall maintain stock provisions for consumables and replacements. All of this spans the duration of the contract. On their part the railways shall extend complete support to the partner in locating approved products, sources of their supply as well as approved processes and agencies capable of execution.

Peacock Media Steps in
No wonder than the answer is among India’s fastest growing out-of-home media companies, Peacock Media Ltd. Peacock’s value proposition to the railways comprises advertising and vinyl wrapping combined with upgrading coaches in the train. (Visual: A mock coach is prepared)

Peacock Media has already won the bid for 3 Rajdhani Trains. We have tied-up with CTS for maintenance of cleanliness. Long distance travelers can now expect comprehensive, mechanized, long lasting coach interior and exterior cleanliness using enhanced tools and components. The use of high pressure jet machines, portable single disc mini scrubbers and other specialized tools are essential along with better materials.

Visual: The fully upgraded train with Airtel branding on it is flagged off.

Upgraded interiors of the Train
Inside the train it’s all a different story now.
• Long lasting, improved gloss exterior coach painting.

• Synthetic matting for entrance doorways & vestibule passages.

• Abrasion resistant, homogenous, single ply PVC flooring in accordance with RDSO's specifications.

• Modern, durable & more hygienic toilet amenities including consumables.

• Retro-reflective Exterior & interior destination & other information tags.

• Comprehensive, mechanized, long lasting coach exterior & interior cleaning using better tools and components.

• Buffing of metal

12. Passenger feedback. 13. News Coverage-electronic and print. 14. Benefits to the Indian Railways and passengers from the collaboration. 15. What more can be done in this arena.

With all this and more on the way, traveling on the world’s longest railroad will never be the same again.

IDEAL CURES - INSTACOAT

IDEAL CURES AV SCRIPT – Duration 6 minutes

Intro
For all of nature’s wonder, beauty and splendor, we know that nature cannot be duplicated. But in that everlasting bounty we find indications for scientific adaptation.

Take a look at the walnut. To a Brand Manager, it’s a case of excellent packaging. The color of a cherry gives it a distinct identity. Peacock feathers never cease to amaze. Much in the same way, to a discerning quality control expert, water droplets collected on a leaf on a rainy day indicate an excellent moisture resistant factor.

Ideal Cures – Introduction & Profile
In nature we found the inspiration that drives us from success to success. Ideal Cures, is the ideal destination for Film Coating Systems spanning a pan-world pharmaceutical clientele base including some of the biggest giants in the industry. Ideal Cures is specialized in the field of Film Coating Systems. We develop, manufacture and supply INSTACOAT ready mix film coating systems for the Pharmaceuticals, Nutraceuticals, Veterinary, Herbal, Ayurvedic, Chinese Medicine, Agro and Confectionary industries.

Ideal Cures, production, supply and innovation spans over 3 decades. Of those, we have been specialized in the film costing systems arena for nearly a decade. The company has state-of-the-art facilities located in Vasai, Near Mumbai and in Jammu, in the state of Jammu & Kashmir, in northern India. Over the years Ideal Cures has remained dedicated to quality, research and development, sufficient capacity, cGMP and global regulatory requirements. Through this period we have gained the trust and loyalty of leading global pharmaceutical organizations through transparency in product innovation in relation to optimization of cost structure and Ideal Coating Process Parameters.

Transcending one zenith to another Ideal Cures today caters to 37 countries worldwide through a network of 17 agents and distributors.

Interviews:
Dr. Ashok (comments on association & multiple-location manufacturing)
Javed Nizam – Pakistan (comments on switch-over to Ideal) DVD 2

Product Range
The broad Ideal Cures product spectrum includes: normal film coating, enteric coating, control release technology and products, moisture protective coating, transparent coating, (super: clear coating), seal coating, flavored coating, polishing compound, taste masking agents and specialty products. Most of our products have a shelf life of 3 years, plus 1 year of revalidation after testing.

Interviews:
Mahadev-Anand Rajgopal Arco Lab (comments on insta-smart)
Dr. Ashok (Comments on insta-coat) DVD 1
Mohd. Akram – Pakistan (comments on using insta-coat for all products)
Jatin Makwan (comments on sample retention) DVD 2

Plants & Certifications
Ideal Cures facilities are ISO 9001:2000 and WHO cGMP certified. Several of our products are registered with TGA Australia. We hold active DMF with US-FDA for nearly all our products. And what’s more, Ideal Cures has 10 Indian patents while more domestic and international patents are on their way.

Interviews:
Mahadev-Anand Rajgopal Arco Lab (comments on GMP & cGMP.
Dr. Mahdi (Iran)
Dr. Ashok (comments on Vasai Plant & new facility) DVD 1
Mosley Chowdhari (comments on plant improvement & comparison) DVD 2

Our manufacturing facilities are built to global standards. Impeccably planned with inherent sections such as the quarantine area, dispensing room with separate material and personnel entry, the raw materials section, the day storage room and approved racks and stores. The production building has independent access for all 3 different blocks. Every room has separate AHU to ensure elimination of contamination.

Ideal Cures facilities are successfully audited by several domestic and multi-national companies resulting in business growth with those companies.

Process
The specialized machinery and instruments at our facilities and quality control adhere to the latest technology and cGMP standards. Consistent quality is achieved and supported by our modern Analytical, Microbiological and application labs.

Color matching is carried out in 3 stages. The first: coating trial on placebo tablets using a shade-card. Second: using color-spectrophotometers at IPQC. Third and final: checking the color shades electronically at quality control. All of this ensures that Ideal Cures delivers you consistent finest quality material on every consignment. [Technical entry – input from Mr. Pareek]

Ideal Cures maintains a well-equipped application lab. Here trials are taken on both small and large batches, pellets or powder coating is performed on the Wruster coater. This lab also has a semi-automatic coater and an auto-coater capable of manufacturing from 50 grams up to 1500 grams.

Machine Segment & interviews.

Customers
To give our customers value, Ideal Cures has specialized in facilitating conversion from Organic system to Aqueous system. We have full-fledged Regulatory and Q/A departments to support our customers for regulated and semi-regulated markets. Our products are already in use for generic markets in the US and Europe.

Interviews:
Rosaline (Iran) comments on M.D. DVD 1
Mohd. Imran – Glaxo SmithKline (comments on insta-usage-crosin) DVD 2

R & D
The Ideal Cures dedicated team of technical experts works relentlessly towards the development of newer, innovative technologies at the company’s R&D centre. Endeavors that have created products such as insta-glow, insta-model, moist-shield and insta-smart. The centre is recognized by the department of science and technology – government of India.

Service
Ideal Cures has a single minded dedication to deliver better solutions for your needs. We provide high-end pre and post-sales technical support to all our customers. From your sample requirement to scale up to commercial trials, everything is managed by our support team. Our experts are always prepared to rush to your plant to evaluate any problem and ensure the best solutions, whenever you need them.

Interviews:
Simca Lady (Nepal)
Prathiba Omrhe – Khandelwal Labs (Comments on M.D.) DVD 1
Jatin’s Colleague (comments on support) DVD 2

Training Programs
At Ideal Cures, we value people as real assets for continuous growth. To achieve this goal we have been conducting training at the Ideal Institute of coating technology for several years now. 70 participants coming from 15 countries work in our well-equipped laboratory to the benefit of hands-on experience on various kinds of coating products and machines.

Interviews:
Mahadev-Anand Rajgopal Arco Lab DVD 1
Jatin Makwan (comments on seminar attendance) DVD 2
Mosley Chowdhari

As you can see, little wonder then, Ideal Cures has surpassed milestones to fuel the growth of business relations.

Interviews:
Prathiba Moray (Khandelwal Labs – Wishes & comments on Ideal People) DVD 1
Jatin & colleague (comments on order placement) DVD 2

End
Ideal Cures is taking the challenges of the new millennium head-on. In the exciting years to come Ideal Cures will remain your dedicated partner in success. Talk to us for tablet coating technology, simplified.

NILKAMAL MOTIVATIONAL FILM

Nilkamal Motivational Film Progression

Intro
There’s only one way to achieve an Indian business success! Vision, strategy and hard-work. Taking on the competition, promoting superior quality, ensuring customer satisfaction is what it’s all about at Nilkamal.

Nilkamal
We shall fight on the pavements, we shall fight in the stores. We shall fight in the villages and we shall fight on mall floors. We shall fight on the ocean, we shall fight on the shores. We shall conquer the nation and open the doors, for a whole new world of cities and stores. This means war! Complete competition annihilation by 5/9 vision.

Monobloc
Keeping the enemy at bay in the south we have a total market share of 40%. A triumph over entire India in this region by hitting a 155 Cr target. A figure higher than the total sales of the number 2 competitor in the country.

Heritage
And now, war maneuvers to destroy everything in the path of a mighty force on the move. The need of the hour is to push beyond enemy lines and seize the territory. A heritage is precious for anyone with a sense of tradition and style.

Desire
Night or day, the desire to win is everybody’s dream. But when the going gets rough, at Nilkamal, the rough get tough. In their endless hours of struggle for the horizon of victory our soldiers make sure that today’s customer gets the best, the best of Desire.

Novella
Where would humanity be without innovation? The course of war has determined the history of the world. Let us fight this war with courage and enthusiasm. Rain or shine, we will change customer perceptions in our favor. Because, when people believe in the best, they deserve the best.

Freedom
At last! The taste of freedom. Advanced mechanisms at work, transcending barriers of time and space. The Freedom range of cabinets is the pride of a modern Indian household. Our mechanisms ensure it finds its rightful spot in the retail spaces of the nation. The objective is to smash the artificial bastions of the enemy. The secret is velocity.

End
The Nilkamal armada will conquer the nooks and crannies of this nation. Beyond that, in the new millennium, we shall enter new nations. The Nilkamal range of products will be found in stores around the world at large.

HINCOL - ROADBOND NARRATIVE

Opening Animation

Introduction
Change is progress. Change is a necessity. Change brings promise. Change introduces innovation. Change is constant. Change is inevitable.

Introduction: Pot Hole Problems – India
As India moves on in step with the rest of the world some of our more basic issues need immediate attention. Being a part of the global village means being very much like its developed members. Potholes are a serious Indian dilemma. They jeopardize road safety, increasing severe risks to drivers and pedestrians alike. Potholes also instigate extensive damage to vehicles across the nation. Pothole management is significant on the highways and by-lanes of the country today as the time of their occurrence is not necessarily the right time of their mending. Summer happens to be the ideal time for pavement refurbishment but agencies must mend roads in all weather conditions to keep lanes safe for drivers.

Constructing pavements the right way at the onset minimizes pothole formation. This includes drainable bases to keep water on the move, and dense-graded bases to keep water out altogether. In the regular course agencies can decrease water accumulation in the sub-grade and road-base by adhering to regularly scheduled maintenance tasks. Elimination of water reduces pothole formation.

Conventional Methods
With traffic on the increase on Indian roads every year the threat of damage and loss to vehicles and human life from potholes is growing more and more alarming. From emergency to permanent handling of potholes conventional methods of repair have their shortcomings. From among the products available patch materials range from dense-graded hot asphalt mix, to cold mix using cutback and aggregate, to cold mix using asphalt emulsions and aggregate.

Dense-graded hot asphalt mix requires high application temperatures to make it fluid enough to handle well. Working at these temperatures is hazardous to personnel. And the belching smoke causes environmental damage. In the case of cold mix using cutback and aggregate the cutbacks fail to attain ultimate strength until a good part of the solvent has evaporated. During the ‘curing period’ the rock is susceptible to displacement under heavy traffic, particularly in warm weather. Also during this period early rain can float the cutback to the top of the rock and will be tracked away by moving traffic. A potential fire hazard exists in the use of cutbacks that contain petroleum solvents. And, the solvent evaporates into the atmosphere causing air pollution. Finally, if the patch material of cold mix using asphalt emulsions and aggregate is overheated, boiled or frozen it breaks and becomes unstable.

In 2007 conventional methods cost the BMC 27 Crore filling up 13,200 potholes.

Hincol – Roadbond
All statistics clearly indicate the imperative. Conventional methods are cumbersome and expensive. They must be replaced to fully modernize the pavement management system. Our roads urgently need a new patch material that is environment friendly, quick curing and one hundred percent (100%) safe to use.

Hindustan Colas Ltd., a joint venture company of Hindustan Petroleum Corporation Ltd and Colas SA of France bring us the answer. Hincol Roadbond, an innovative cold solution for potholes. Roadbond is a mixture of unheated mineral aggregate and emulsified bitumen. It is the ideal pothole repair product where the quality of materials matters more than method or machine. Roadbond, the new produced in sophisticated stationary plants under close control of the production process.

Let’s take a closer look at Hincol Roadbond. Roadbond is emulsion based permanent repair for numerous local damage distresses. It can be used to tackle potholes, edge deformation, trench work, alligator cracking, failed patches, utility cuts, corrugations, depressions, rutting and more.

Roadbond has manifold advantages over conventional materials. A consistent quality of mix, more stable patches, limited on-site application time, instant setting and fast development of strength, minimum manpower, repair is possible in all weather conditions, zero material wastage, skid resistant, environment friendly and economical. What’s more, Roadbond also addresses a very common urban problem in the repair of utility cuts in the pavement. The Roadbond mix provides instantaneous efficient repair with the least interference with traffic.

Now, let’s follow the Roadbond repair process. First, the edges along the marking are cut and all loose material up to the damaged depth is removed. Nest, it is important to remove standing or stagnant water. This being done, now the pothole to be repaired is dry and clean for firm support. The Hincol Roadbond bag is cut open. Trained or skilled personnel will find the Roadbond process so much easier. The pothole is filled from the bag itself up to a level slightly higher than the road surface with particularly more mix at the center. Now, the top is sprayed with rock fines and the surface is compacted with a roller or hand rammer. It’s that simple. You can let traffic pass in fifteen minutes. As you can see, Just Cut & Fill At You Will. Roadbond is versatile, easy to use, saves time and valuable hours on the road.

End
Hincol Roadbond is news for the nation, the ideal road repair solution for Indian conditions. Its superior quality and ease of use has national implications. The promise of good roads and better driving conditions means a great deal for every Indian. Getting rid of the drudgery, with Roadbond, the Indian nation will never be the same again.

SOUNDS TO SILENCE

GIVING SOUNDS TO SILENCE
…..so that all may hear.
25years Commemorating the Silver Jubilee of
ALI YAVAR JUNG NATIONAL INSTITUTE
For the Hearing Handicapped
(NIHH)
Pls Note: The description in the box is that of visuals. The rest is Voice Over.

[ Visuals-The film opens with visuals of some children dancing with loud music, while one of them, Sarita (10), is oblivious what’s going on, as she can’t make out anything.]

VO- As happy siblings & friends dance to music, little Sarita is lost in a private soundless world of her own. At the tender age of 10, she is one of approximately 70 million deaf people in the world.

-Is this her destiny ? And of people like her? To live in a cold world of silence, devoid of sound?

[ Visuals- AYJ premises]
- Perhaps not. To meet the challenge of their destiny, stands an amazing endeavor……
The ALI YAVAR JUNG NATIONAL INSTITUTE
An autonomous body under
The Ministry of Social Justice & Empowerment
Govt. of India
For the last 25 years, this institution has been changing lives. ….giving sounds to silence.

Untold thousands of children, men & women, trapped in a soundless world, have found a savior in this National Institute for the Hearing Handicapped.

[ Visuals- Sarita, with her mother, walks in to the AYJ.]

Inspired by the success stories of others, Sarita is led by her mother into the caring embrace of this great institution.

[ Visuals- Sarita is waiting with her mother in the corridors. Then, her mother is being counseled by the appropriate person]

This little girl is unaware of the significance of sound yet. But her mother is anxious to seek proficient counsel on the destiny of her child.

Together they walk a path to benefit from the endeavors of the selfless servers of society.

[ Camera goes up to the sky revealing the photo of Dr. AYJ]
It was Dr. Ali Yavar Jung, the Governor of Maharashtra 19…. – 19….., who inspired & propelled the then Ministry of Social Welfare, Govt. of India, to set up a national institute for the deaf in Mumbai.

At the onset the first location of the Institute was in the premises of the famous Drive-In Theatre of Bandra East.

- It was befitting the memory of our heroes who had laid down their lives to change the destiny of this nation that the Ali Yavar Jung National Institute for the Hearing Handicapped was inaugurated in Mumbai on Martyr’s day, the 9th of August 1983.

The institute inaugurated by Mr. M.C. Narsimhan, the then Jt secretary, Welfare, Govt. of India.…………………………. Dr. A.K. Mukherjee was its first director.

[ Visuals – Kolkata, New Delhi, Secunderabad & Bhubaneshwar images of the premises & activities.]

VO- Not long afterwards another 4 branches opened their doors in other parts of the country:
Supers
Kolkata, in 1984
New Delhi, 1984
Secunderbabad, in 1986
Bhubaneshwar, 1986, In association with the Govt. of Orissa.

[ Visuals- BW photos of the construction of the existing Mumbai premises of AYJ & its inauguration.]
VO- With inspiring leaders, the mission surged ahead & the construction of the institute’s own building began on the shores of the Arabian Sea, in Bandra West.

Dr. Rajendra Kumari Bajpayee, the then Central Minister of Social welfare, inaugurated the new, fully equipped building on 26th of May 1987.

[Logo Animation] 25 years of dedicated service….
…so that all may hear
[ Visuals- Inside various depts. Of AYJ, activities, diagnosis, treatments, machines & gadgets at work, & other goings-on; HI ppl involved in various activities & assignments.]
VO- A year later, in 1988, the Institute was declared a Science & Technology Institution by the Ministry of Science and Technology, Govt. of India.
From the onset, the NIHH, as it is popularly known, undertook to introduce global standards, practices & technology to redeem the lives of the hearing impaired.

Thinking global while acting local, in 25 years, it has become a model institution for the treatment, empowerment & rehabilitation of the deaf in the country.

Supers ( & VO)
- Global standards
- Creation of skilled manpower
.. treatment of the Hearing & Speech Impaired
-Latest Technology
- Emphasis on R & D
- Continuous Innovations
- World class Diagnostic & Therapeutic services
- Caring for all age groups..
…from new-borns to 100 year olds
- Cost-effective services to the needy
- Reaching out to all areas of the country
- Socio-economic Rehabilitation
- Empowerment by Education & Sign Language
- Their inclusion & sustenance in mainstream society
- Giving them respect, dignity & freedom…..

[Logo Animation] 25 years of excellence….
…Giving Sounds to Silence

[ Visuals-Related & relevant visuals from the activities of the concerned depts.]

• Manpower Development
Visuals- Sarita undergoing some tests.
VO- Sarita has been through a variety of tests by some of the best professionals in the field.

[Visuals- Of training courses. Students & teachers. In class. At work. ]
VO-
- Treatment of the hearing impaired is more than technology. It’s about reaching out to the innermost recesses of their hearts. Only then is rehabilitation possible. This is the hallmark of the manpower trained by the NIHH. A combination of knowledge, skill, loving care & the spirit of service.
- No wonder then that in 25 years, NIHH people have become highly respected & the most sought-after professionals in the world.
- The institute offers a number of courses, approved by the Rehabilitation Council of India & the Dept. Of Technical Education, also affiliated to various universities.
- This institute is the only one of its kind in Asia to start B. Ed in Hearing Impairment, begun in 1985.

2. B. Ed (Special Education)
3. Bachelor & Master in Audiology and Speech Language Pathology
4. M. Sc. & M. Ed (Hearing Impaired), started in 1995
5. Ph. D. in Speech Language Pathology & Audiology
6. Diploma in "Computer Hardware Maintenance, Networking and Multimedia”.
7. Certificate Course for Vocational Instructors (Hearing Impaired)
8. Indian Sign Language Courses
Ø - Orientation Programs/ Seminars / Workshops /
Ø Short-term Training Programs

These & other courses at the institute’s various centers & at associated institutes have started generating a workforce which is desperately needed to take India’s mission of empowering & rehabilitating the deaf forward.

Mumbai
Kolkata
New Delhi
Secunderabad
Bhubaneshwar
Bhoj University

- NIHH produces more than just highly specialized professionals & grass-root level personnel. It has ushered-in an educational revolution through ‘Inclusive Education’ for the Hearing & Speech Impaired.
Its Dept. Of Education is all set to be upgraded to the ‘Advanced Center for Inclusive Education’, as it has started playing the role of a major catalyst in this new global approach. The focus is now on readying & sustaining children in mainstream education.
NIHH not only facilitates pre-school teaching for the HI, but also helps curb the drop-out rate which is still very high in India
Its National Institute of Open Schooling provides opportunities for continuing education to those who have missed opportunities to complete school and developmental education through courses and programs of general life-enrichment and vocational education from primary to pre-degree level.
[Logo Animation] 25 years of total committment….
…so that no one remains deprived of sound

[ Visuals- of GAEL-P demo with child.]
GAEL-P [ Grammatical analysis of Elicited Language – Pre-Sentence Level ]
The Institute has signed an MOU with Washington University to adopt & indigenize this standardized test for assessment in Indian languages.

[ Visuals- Infants, kids , trainers with infant. Diagnosis, treatment & education.]
Super- PRE-SCHOOL MOVEMENT, launched in 1990
This is one of the milestone achievements of NIHH in its saga of 25 years.
Super- ‘ Catch them Young' (VO-) is the crux of success in overall rehabilitation of children. The earlier they are brought, the better it is.
The popularity of Pre-School Movement is increasingly making early identification & intervention possible in India.

•Clinical & Therapeutic Services
In 25 years, the NIHH has evolved as an apex institution in providing the most cost-effective clinical & therapeutic services.
[ Visuals-Sarita undergoing treatment] followed by other VO- related visuals.
- The battery of tests which Sarita has undergone involve some highly advanced instruments.

An NIHH inter-disciplinary team of audiologists, speech language pathologists, special educators, psychologists, social workers, ENT specialist, pediatrician and neurologist provide comprehensive diagnostic, therapeutic & educational services.

Keeping pace with global developments, Genetic counseling was also begun. in 1998. A Gene Mapping project was initiated in Collaboration with the All India Institute of Medical Sciences, New Delhi.

NIHH has a specialized Pediatric Clinic for early identification to facilitate normal development of children. Its Geriatric Clinic is dedicated to the care of our senior citizens.

When it all began in 1983, the Dept. of Audiology had very simple instruments & assessment facilities. Now, 25 years on, it is equipped with most sophisticated assessment technologies.
[ Visuals of Audiology Clinic. Regular activities. Patients with doctors. Related visuals]
- ‘Auditory Steady Set Response’ (ASSR) audiometer.
- BERA : Brain stem - Evoked Response Audiometer. It’s used for infants.
- Pure-Tone Audiometer
- An ‘Online Hearing Assessment’ package has been developed which can be accessed from anywhere, on home PC or at the nearest cyber-café. Just log in to: http://www.checkhearing.org
Hearing Aids
[ Visuals of Hearing Aid Lab. Regular activities. Patients with doctors. Related visuals]
- Hearing aids provide sounds to the silent world of the deaf.
The Institute has a dedicated lab for making individualized molds. This lab also handles fitting , analyzing or even repair of hearing aids & appliances.
- Hearing Aids & molds are also distributed under the ADIP scheme of the Ministry of Social Justice & Empowerment.
NIHH provides a wide range of hearings aids available at 30% less than market price, making them much more affordable to common people.
- The Institute has won National Awards for developing an indigenous Cross Hearing Aid which is a lot cheaper than its imported counterpart.
[Logo Animation] 25 years of unmatched service….
…so that all ears can hear
In 1992, The Parent Infant Program ( PIP ) was launched to bring about a positive change in the mindsets of the parents, family & society towards their hearing impaired children.
[ Visuals of NIHH corridors where little Vrittika’s parents are waiting. Then they enter into the Parent-Infant Cell. /Visuals of Audiology Clinic. Regular activities. Patients with doctors. Related visuals]

Parents of sweet Vrittika had become emotionally unstable when they realized that their little fairy does not hear anything at all. There are so many sweet Vrittikas in India whose families go through turmoil. Now they have taken refuge in this NIHH program.
Skilled professionals interact with the parents & show them how to understand their children and interact with them. The program attempts to develop emotionally stable, confident & competent families conducive to a nurturing, stimulating, learning environment.
Cochlear Implant Cell
NIHH is the assessing, referring & management authority for Cochlear implants. Currently, there is no surgical facility for such implantation, but it’s definitely on the agenda for near future.
……
Dep’t. of Language & Speech Pathology
[ Visuals -Sarita in Dep’t. Language & Speech Pathology. ]& then VO related visuals.
Little Sarita has been introduced to the world of sound. And now she is learning to comprehend the complex world of speech & language
Her mother is constantly beside her, watching the skillful instructor slowly but steadily introduce her child to words, terms & their connotations.

Among the core depts. of NIHH, begun in 1983 with very simple instruments. The journey of 25 years has seen it acquiring state of the art technology with a focus on using software-based tools

- ‘Home Auditory Training Project’ CD is for teachers & parents to train kids on “how to
learn”.
- Naso-meter
- Endoscope
NIHH has evolved a wide range of tests & techniques help care for almost every possible type of speech disorder, arising from physical, or mental reasons, or due to any disease or accident.
‘Photo Articulation Test’.
Mr. Manohar had suffered a brain stroke and lost his ability & comprehension of speech. Skillful trainers, with great patience & care, are helping him regain all that. At the Ali Yavar Jung National Institute, there is always hope for people like him and more.

The Indian Sign Language Cell

[ Visuals of the Indian sign languages being taught, ppl using it for normal conversation, & some important examples.]

Not unlike society’s many languages sign language is the language of the deaf. It is a powerful tool that makes the hearing impaired part of society. NIHH vigorously promotes the Indian version of sign language.
The Indian Sign Language Cell at the AYJ provides courses for the deaf interpreters & their trainers & the interpreters as well. (I didn’t get this Preti)
Dep’t. of Clinical Psychology
[visuals of Sarita, Geeta Joshi madam, & two patients]
- Hearing Impairment is not just a person’s ears. It’s about speech, language, emotions, social relationships & manifold other other aspects. Intelligence testing, personality assessment & psycho therapy are integral parts in the treatment & rehabilitation of the hearing & speech impaired.
• Material Development
Visuals- Shooting of film & edit room, Mr. Banik , books etc, Ninad
Raising awareness about hearing impairment in the masses has always been high on the NIHH agenda. The Dept. of Material Development makes films, audio-visuals & print materials to support all activities to that end..
- With a special focus on regional languages, books, posters, stickers, pamphlets & hoardings are produced & distributed across India.
- From about 10 materials in 1986, the dept. has surged ahead by developing 70 materials in 2008. Numbers of distribution have also increased from 1000 to more than 50,000 in this period.


‘Ninad’ Newsletter
- NIHH activities information for professionals & parents is available through its quarterly newsletter Ninad.
Radio Program
In 2002-03, a mega Radio Serial of 48 episodes in Marathi was broadcast on AIR, Mumbai.
A phenomenal success reaching the ears of 2 crore 40 Lakh people in Maharashtra,
plans are on to launch it nationwide in Hindi as well.
•Information & Documentation Center
Visuals- Of the center, library, computers, server room & the website pages
Information & Documentation services effectively link NIHH with its beneficiaries directly & indirectly.
The Library
- From a corner in a room in 1983, the NIHH library has grown to a centrally air-conditioned place accommodating 60 people and stocking an enormous collection of books & reference materials.
The NIHH Computer Center was opened in 1987 with just 2 PCs. In 2008, it has 120 PCs. The Center also fulfils the institute’s software development requirements.. And, it has 50,000 clinical records currently.
The Website
The Computer Center maintains the institute’s highly informative & useful website:
http://www.ayjinhh.nic.in
- It provides exhaustive information on Hearing & Speech Impairment & rehabilitation.
Disability Line : Information just a call away !
[Visuals – Visuals of the lady making call over phone & seeking information, & related visuals ]
The NIHH 24-hour telephone service based on an Interactive Voice Response System (IVRS) is available on local call. gradually, it will cover the nation. Anybody can dial the Disability Line & obtain A to Z information about Hearing & Speech Impairment and all other types of disabilities as well.
In Maharashtra & Goa dial 155…. (check) 26404019 /24/43. …
In Delhi 298225094 /95/96.
In Bhopal Circle……
- Speech Recognition
- Fax on demand
- Mobile connect / SMS
- E-mail Management & Recording
Drive Against Rubella
[Visuals – Visuals of pregnant woman, embryo]
The NIHH has launched a drive against Rubella or "German measles" which seriously harm a developing embryo & may cause deafness by birth or any other serious medical defect.
• Socio-Economic Rehabilitation
[Visuals- HI ppl undergoing vocational training, learning crafts, operating computers, and working in various offices of private & public sectors.]
All training, education & empowerment comes to naught unless a person is rehabilitated into mainstream society. Becoming a part of everyday society with dignity is the right of the hearing impaired.
The work of the Dept. of Socio-Economic Rehabilitation at NIHH starts with assessing candidates, providing them vocational training & placement to making them sustain at their place of employment.
[Recently, a Web-based course has been taken up with the help of the ‘National Technical Institute of the Deaf’ (NTID), Rochester, USA. This enables Indian students to attend lectures simultaneously along with the NTID students. It will mean less requirement of infrastructure & maybe no faculty at all for training in India. ]
A large number of rural employment opportunities have been generated in various parts of the country. Vocational Training Courses have been initiated even in remote North-Eastern states in 1994.
To achieve all this, apart from its own training programs, a high level collaboration with the NGOs across the country has been established, by giving them financial & technical assistance.
Training Center for the Adult Deaf, Secunderabad
A collaboration of the AYJ & Boys’ Town
[ Visuals- Various activities / training at the Training Centre for the Adult Deaf ‘ at Hyderabad]
This dream institute is the largest inclusive learning set-up in Asia & the second largest in the world.
Boys’ Town, run by St. Gabriel Brothers, trains 100 HIS students of the AYJ every year, alongside their regular students. 100% placement is guaranteed.
It is difficult to notice any impairment among the so called ‘hearing impaired’ students here. Only their way of communication is different.
Confidence, determination, & commitment are evident on their faces. As their destinies have been changed by the Ali Yavar Jung Institute, they are surging ahead towards goals of their own …….
The Institute has begun providing hundreds of placements every year in public & private sectors. In 1996, it even got the National award for the best Employer of the Handicapped. One of the biggest achievements of the Institute is that organizations voluntarily come for Campus Recruitment.
http://www.jobsfordeaf.org
Is a website launched by the institute to assist persons with hearing impairment and their employers, and professionals to find suitable jobs for candidates.
Ø [ Spinning & Weaving
Ø Cane Bamboo
Ø Leaf plate making
Ø Rural Agro-engineering
Ø Floriculture
Ø Horticulture
Ø Motor winding,
Ø Powder coating
Ø Steel metal fabrication
Ø Tailoring & garment
Ø Book binding
Ø …….& many other vocations]
The Institute has also contributed towards making the Badlapur Panchayat of Thane a Barrier Free Township. The Panchayat received a Na­tional Award for this in 2002. CRC, Bhopal also received the National Award in 2006 for providing Barrier Free Environment.
• Nationwide Outreach
[ Visuals-Images of the work being done in rural & remote areas. Non- Mumbai & Non-urban visuals]
As the majority of hearing impaired live in rural, remote & un-reachable areas, the Department of Outreach and Extension Services of the NIHH has played a crucial role.

Its teams of multi-professionals armed with diagnostic equipment and fitment aids, provide services by camping in rural and far flung areas - right from Kashmir to Kanyakumari. They also provide guidance to rural NGOs in setting up service centers, pre-schools & vocational training centers etc.

When the District Rehabilitation Centers (DDRCs) under ‘Gramin Punarvasan Yojana’, a programme of the Central Ministry of Social Justice and Empowerment, was started in the year 2000, 24 DDRCs were allotted to the Ali Yavar Jung Institute.

•RESEARCH PROJECTS
[ Visuals- Of the deptt, experts at work.]
The Ali Yavar Jung National Institute has excelled in continuous R & D to improve the lives life the hearing & speech impaired. Some of the ONGOING RESEARCH PROJECTS:
Supers & VO:
- Genetic Study of Deafness in India
- Screening of Hearing in Infants
- Hindi Learning Package
- Socio-economic Impact & Additional cost incurred in the upbringing of HI people in India.
- Development of Kit for Auditory Training for Speech
- Developing & Standardizing a Test of School Readiness for HI children
- Smart Aid- an Assistive Device for HSI ppl.
In 2008, the silver jubilee year of the NIHH, it has also received the ISO 900 I: 2000 Certification.
Director
Visuals- Director in his chamber. His bytes. In meeting with the HODs & the faculty, inspiring them.
As the Institute celebrates the Silver Jubilee of service to the hearing handicapped, its present director Mr. R. Rangasayee leads this movement of changing destinies with a vision that sees India going global in this service to humanity.

[ Director’s bytes]

It is this vision which is guiding the world-class professionals of the Ali Yavar Jung Institute who see their efforts as a mission of selfless service. From its inception, various departments of the Institute have worked as one unit, so that all can hear. With great commitment, they leave no stone unturned to achieve the goals of their mission.
[ Director’s bytes]

[ Deaf ppl visuals]

CHANGING SOCIETY’S MINDSET so that it develops in-built safeguards, respect & empowerment of the hearing & speech impaired has been the real goal of the Institute, and the achievement of this is the real silver lining for NIHH on its Silver Jubilee.

Giving sounds to silence, on this occasion of its Silver Jubilee, in a resurgent India, NIHH has set for itself much higher standards & even higher goals …..so that all may hear !
Visuals- Sarita is studying. Someone pours water into a glass behind her. She hears that & turns back to look….

Sarita’s life has undergone a tremendous transformation. The dimension of sound is now as much part of her life as ours. With her impairment no more a hindrance, little Sarita bravely prepares for a new life.

For someone who didn’t comprehend high-decibel music Sarita has come a long way to hearing the sound of water pouring in a glass. Finally, sounds have pushed away her world of silence.

The Ali Yavar Jung national institute of the Hearing handicapped
Giving Sounds to Silence
[Logo Animation]